Popular Genres

Overview

This module presents key theories and concepts in the study and analysis of popular genres in the media. Students will examine a range of factual and fictional genres, interrogating the ways that they have been defined, interpreted and used by producers, broadcasters and distributors, audiences and academics.

This will support students in developing their skills in analysing media productions, as well as when taking genre into consideration for their own practical work in other modules.

Learning Objectives

On completing this module, students should be able to:
• Identify popular genres
• Understand and apply the basic concepts of genre analysis
• Understand key interpretations of popular broadcast genres
• Assess, interrogate and challenge such interpretations in relation to specific texts and / or groups of texts
• Analyse broadcast texts through the lens of genre theory

Skills

• Textual analysis of audio-visual material.
• Applying critical concepts to texts.
• Critiquing critical concepts.
• Oral communication and argumentation (seminars).
• Written communication (assessed work).
• Time management.
• Independent research.
• Group work (seminars).

Assessment

None