Engineering Entrepreneurship

Overview

Lectures:
Introduction to enterprise; student example pitches; overview of startup process;
Intellectual property overview; funding opportunities; business consultancy approaches; importance of branding.

Self-working:
Product development: derivation of product; creation of product specification; ethical and standards consideration.
Business development: team development; product development; marketing approaches; financial planning.

Learning Objectives

General:
Report writing.
Business presentation.
Video Presentation
Assimilation of business practices.
Generation of product.
Ethics and Sustainability
Teamwork and Leadership

Specific:
Ability to pitch business / innovation concept.

Skills

Skills General:
Presentational skills.
Development of business acumen.
Business plan creation.
Team-working.
Self-assessment.
Creativity.

Assessment

None

Coursework

70%

Examination

0%

Practical

30%

Credits

20

Module Code

ELE3043

Teaching Period

Full Year

Duration

24 Weeks