Module Code
ELE3043
Lectures:
Introduction to enterprise; student example pitches; overview of startup process;
Intellectual property overview; funding opportunities; business consultancy approaches; importance of branding.
Self-working:
Product development: derivation of product; creation of product specification; ethical and standards consideration.
Business development: team development; product development; marketing approaches; financial planning.
General:
Report writing.
Business presentation.
Video Presentation
Assimilation of business practices.
Generation of product.
Ethics and Sustainability
Teamwork and Leadership
Specific:
Ability to pitch business / innovation concept.
Skills General:
Presentational skills.
Development of business acumen.
Business plan creation.
Team-working.
Self-assessment.
Creativity.
None
Coursework
70%
Examination
0%
Practical
30%
20
ELE3043
Full Year
24 Weeks