The Digital Business

Overview

Technology continues to transform the way business is conducted. New and emerging technologies such as cloud computing, social media, the internet of things or big data present as many challenges as opportunities for organisations and their stakeholders. This module explores these challenges and opportunities and examines the use of digital business models in enhancing organisational competitiveness.

Learning Objectives

Successful completion of the module will enable students to:

• Explain the role and strategic nature of digital technology in organisations.
• Analyse and assess digital-age business models.
• Critically analyse real world digital business cases and their consequences, both theoretically and practically, on the impact of technology in business.

Skills

• Digital literacy by applying digital business relevant concepts and adopting digital tools.
• Critical thinking and analytical skills through the evaluation of digital business strategies and consequences.
• Problem-solving skills by addressing real-world business challenges related to digital transformation

Assessment

Students must achieve an overall mark of 40% in the module to pass