Global Strategy

Overview

This module aims to reflect on multiple theories, concepts, and approaches, at the interface between strategic management and international business. It will also address more practical analytical tools by applying them to contemporary cases of major global companies. Ultimately, it is concerned mainly with the holistic, strategic level perspective of management decision-making in a global setting. In doing so, this module aims to provide you with the analytical tools for analysing how firms balance local and global tensions and how individuals are a crucial part of this process.

Learning Objectives

At the completion of this module students will be able to:
1. Evaluate how strategic change is managed in a global business environment that is increasingly fragmented
2. Critically analyse tools, theories and frameworks in strategic management and apply them across local, regional, and international settings.
3. Develop a critical understanding of the role of strategic leadership in the implementation of cross border strategies.
4. Evaluate the impact of cross border strategic activities, processes and practices at the corporate, business, and individual levels.

Skills

In addition, this module provides opportunities for the student to develop:
Subject-specific Skills
1. Knowledge acquisition, strategy development and analysis skills;
2. Critical reflection and analysis, synthesis of different perspectives and knowledge;
3. Writing skills and practical strategic problem-solving skills and understanding of the relevance and implications of international strategic issues for the performance and survival of the organization.
Cognitive Skills
1. Problem-solving
2. Logical reasoning
3. Independent enquiry
4. Critical evaluation and interpretation
Transferable Skills
1. Synthesise and evaluate information/data from a variety of sources
2. The preparation and communication of ideas in written form
3. Work both independently and in groups
4. Organisation and time management

Assessment

Students must achieve an overall mark of 40% in the module to pass.